The epidermis of our beloved canine friends are actually very delicate. Only 3-5 layers thick (Humans have 10-15 layers) they can actually absorb products much more quickly and can react to them too. Just like humans, the skin is our largest organ and what is put on it can get absorbed and irritate.
Strong or harsh ingredients like soap, a lot of essential oils and strong fragrances can easily strip away the protective barrier and cause irritation and allergies.
That’s why its so important to use the most gentle, pure and natural ingredients including the natural soft fragrance that have been carefully selected with the structure and pH of canine skin in mind. Our 100% natural formula is key to keeping the delicate skin intact without irritation or damage.