I usually put conditioner on Penny after shampoo and I didn’t this time and I can’t believe how soft she is! She’s softer than most Griff’s to start with, but this was amazing! It’s not a strong overwhelming smell which is good. Really great shampoo! She gets a shot every few months for her itching and she is due for one, so I’ll watch if she’s itching a lot. Seems like very little since last night! Awesome product!